Advertising and Public Relations a la Mediterranean (Italy and France)

Summer 2009 closed

May 25 - July 3, 2009

Sponsored by the Department of Advertising, Public Relations and Retailing in the College of Communication Arts and Sciences

Arranged through the Office of Study Abroad (OSA)

What's this program about?

Set against a backdrop of monuments to classic aesthetics, this program will explore the strategic and writing considerations common to both contemporary advertising and public relations campaigns.  Students will identify differences and similarities between the American and Italian approaches to creativity in persuasive communication.  Participants will have an opportunity to learn first-hand some of the nuances that make cross-cultural marketing and communication so challenging.  They will learn how historical influences have played a role in the development of present-day customs and culture.  Students also can observe how small variations in language and lifestyle can affect attitudes and behavior. Group excursions include the best Rome has to offer, from the Coliseum to the Vatican and many points in between.

Sites have been specifically chosen for their relation to creative innovation - from the breathtaking achievements of early Rome to Cannes, the gathering place of the world's creative elite.

What can I study?

The program is a hands-on experience in international advertising and public relations study developing strategic plans, publicity and creative media messages.   It will cover both global marketing considerations and those specific to Italy.  A highlight of the program will be a visit to Cannes where students will attend the Cannes Lions International Advertising Festival. 

Undergraduate students will be required to enroll in eight (8) credits in the following courses:

Course prerequisites may apply; see Course Descriptions (on the MSU Website) or program leader for details.

Background in advertising, public relations, marketing, or graphic communication is preferred.

Students must be in good academic standing with a grade point average of at least 2.5 at the time of application.  Meeting this minimum grade point average does not, however, guarantee admission.  Applicants will be evaluated and considered based on their major, GPA and ability to take the course offerings.

Additionally, students will be required to submit an essay stating why they wish to participate in this program.

Applicants’ participation may be denied or their participation approval may be revoked if their conduct before departure raises doubts as to their suitability for program participation.

Where will I live?

In Rome, students will be housed in private, fully furnished, 4 - 6 person apartments in the Monte Verde neighborhood, the site of the American University in Rome where classes are conducted.  Complete kitchen facilities will give students the option of shopping in the markets and preparing their own meals.

Other accommodations will be in a tourist-grade, American-Plan hotel.

Who can tell me more about this program?

Rebecca Hayes
Department of Advertising, Public Relations and Retailing
541 Communication Arts and Science Bldg.

Rebecca (Becky) Hayes teaches a variety of advertising and P.R. classes in the Department of Advertising, Public Relations and Retailing and is a Ph.D. candidate in Media and Information Studies at Michigan State University. She has traveled extensively worldwide, and has previously worked in promotion management, development, and international public affairs. 

Tom Isaacson
Department of Advertising, Public Relations, and Retailing
541 Communication Arts and Sciences Bldg.

Tom Isaacson teaches “Intro to Public Relations and Sports Marketing” in the Department of Advertising, Public Relations, and Retailing, and is completing a Ph.D. in Media and Information Studies at Michigan State University.  Before coming to MSU, Tom taught at Northern Michigan University and worked in public relations.

Do I need a passport or visa?

U.S. and non-U.S. citizens need a valid passport both to enter other countries and to return to the United States.  If you already have a passport, make sure it is valid until at least six months after your return date.  If you must apply for or renew a passport, APPLY EARLY, since a minimum of eight to ten weeks is usually required for processing.  During peak travel seasons, more processing time is required.  Passport forms are available at many federal and state courts, probate courts, some county/municipal offices and some post offices.  They can also be downloaded from the Web.

For more information about passports visit the web page.

A visa is official permission granted by the authorities of a country where you will study or travel that allows you to enter and remain in that country for a specific purpose.  The visa itself is frequently a stamp in your passport, not a separate document. You will need a passport before applying for a visa and the passport plus visa process may take several months, so start early.   It is your responsibility to inquire about visa requirements for all countries you plan to visit while abroad; this includes countries that you plan to visit before or after your study abroad program.  If you are not a U.S. citizen, consult the embassy or consulate of the countries you will visit to learn their document requirements.

For more information about visas visit the web page.

If you will be staying in Europe for longer than 90 days, you will need to contact the consulate(s) of your host country(ies) for advice on visas.

Are there special health issues?

As part of your acceptance you will complete a Student Health/Emergency Treatment Authorization. It is your responsibility to ensure that your routine immunizations are up-to-date; inquire whether there are recommended and/or required immunizations or medications for the country/countries you will visit (including any countries you will visit that are not part of the study abroad program’s itinerary); and review educational issues relevant to your personal health and safety.

For further information about financial aid, visit the Web page.

How much does it cost?

The program fee is $4,577 and includes the following:

• application fee ($100)
• deposit ($200)
• pre-departure orientation
• accommodations
• some meals
• local transportation
• coursepack of materials
• accident and sickness insurance
• field trips

Amounts not included in the program fee for which participants will need to budget include:

• MSU tuition and fees*
• airfare
• additional meals
• books and supplies
• passport application fee
• visa application fees (if applicable)
• pre-departure doctor visits
• pre-departure immunizations (if applicable)
• personal spending money

Excluding tuition and fees*, these additional costs are estimated at $3,375 (US09).  Students may request a cost sheet which lists both the program fee and an estimate of additional expenses by contacting the Office of Study Abroad at (517) 353-8920.

*Check Student Accounts for current tuition, fees and taxes. MSU students pay the same amount they would pay to study at MSU; non-MSU students pay the Lifelong Education rate.

Approximately two months before the program’s departure date, students will receive an e-bill from the MSU Student Accounts Office for the study abroad program fee.  Students will also be e-billed for tuition and fees, based on the number of credits taken, once they have enrolled in courses.  (Both amounts may be billed at the same time.)

How can I get help to pay for it?

Financial assistance is available to students who make appropriate arrangements with the Office of Study Abroad (OSA) and MSU’s Office of Financial Aid. 

If you are an MSU student and indicate on your application that you plan to use financial aid to pay for your study abroad experience, OSA will forward an estimated cost sheet to the MSU Office of Financial Aid for processing.  This form will include all anticipated costs associated with the program, including airfare.

If you are a non-MSU student, please request financial aid from your home university.  If your university is unable to award you financial aid, contact the MSU Office of Study Abroad to apply for loans only and you will be provided with instructions on how to proceed.

For further information about financial aid, visit the Web page.

Additionally, MSU students applying to any credit-bearing study abroad program are eligible for OSA Scholarships.   Some scholarships are based exclusively on academic performance; others are based on a combination of academic performance and financial need.  Requirements are listed in the scholarship application.  The deadline to apply for these scholarships is March 1st for summer programs.  

A generous endowment from the MSU Federal Credit Union, as well as additional resources provided through the Forest Akers Endowment, MSU Alumni Association, the Australia-Pacific Council, Eleanor and Charles Greenleaf Sr., Brigitte and Thomas Huff, the Georges Jules Joyaux Memorial Fund, the Kellogg Foundation, Charles and Marjorie Gliozzo, and contributors to the Overseas Study Endowment provide funding for these OSA scholarships.

For even more MSU scholarship opportunities through individual colleges or external scholarship possibilities (including funding for Multicultural students) visit the web page.

How do I apply?

You can apply online or download an application form.

Applications must be received in the Office of Study Abroad by March 1, 2009 for summer programs; however, it is strongly recommend that students apply by November 15th as this program normally fills to capacity by December.

Selection of applicants is done on a rolling admission basis - that is, applications are accepted and students are evaluated and considered for admission throughout the academic year.  Please remember that applying early and meeting the minimum eligibility requirements does not guarantee admission.

A $100 application fee is required.  Students will receive an e-bill for the application fee that is applied to the cost of the program and is non-refundable once a student has accepted admission into the program.  Students who have accepted admission may also be billed for a non-refundable and non-transferable $200 deposit, also applied to the cost of the program.

Students who wish to withdraw their application are required to notify the Office of Study Abroad, in writing, that they no longer intend to participate.

Acceptance to all programs is based, minimally, on a faculty review of your transcript and a review of the Judicial Affairs Office records (MSU students) or Dean of Students Reference (non-MSU students).

Details about the admissions process, pre-departure information, what to know while you’re abroad, and information about returning home can be found in the Study Abroad Student Handbook that will be sent to you with your acceptance letter.